After the initial problem statement was decided, I did a field research to Amanora Town Centre, Pune (A shopping mall), focusing mainly on branded retail outlets (Marks&Spencer, Nike) and also multi brand stores (Central, Mochi). Here's my schedule:
After talking to the respective representatives of each stores, here are a few conclusions and categorizations that I have made regarding my problem statement:
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| Segregation of space in a retail store |
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| A rough idea about how footwear is arranged in storage racks |
I also got into thinking about different packaging of footwear, what if it isn't the regular box-shaped? Would it fit the metal racks then?
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After categorizing the information collected through my field research, I did further mind mapping to get a clearer view about the desk research I'm going to do next.
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What next: Desk research into details of storage (racks, sizes, types) and security (tags, EAS, RFID)
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